Body Appreciation Campaign

Everywhere we venture, we are exposed to some sort of media content. This journal article discusses how body appreciation in the media does protect women from the thin-idealization of the media. We are beginning to see more coverage on the media that promotes the idea that women should love their body such as the “speakbeautiful” campaign by Dove. Although these positive messages increase the esteem of women and girls all across America and play a role in building a healthier mental body image of themselves, does it ignore the serious obesity rates in the United States? For example, this ad featured on Buzzfeed highlights an obese model on Torrid’s new collection. This Buzzfeed article praises Torrid for using the beautiful Tess Munster in their new collection. Tess Munster is considered obese for her size.

Surely we want people to feel good about him or her self mentally, but it is critical to promote the idea of a healthy and active lifestyle given our growing rates of obesity in the United States.   20.5% of adolescents in America are considered obese and 68.5% of adults are considered overweight or obese. Certainly, having the thin-idealization in media did not help curve the statistics, but displaying obese models will not help either. Maybe when promoting the body appreciation images, companies or campaigns should use healthy models. Models should be measured in weight and height within the healthy ranges of BMI in order to appear in the media. This is especially important for the media that usually has children and adolescents as audience members because we want to instill this message in them. Hopefully, this message carries over into adulthood and the pattern continues for future generations to come.

M. Hoang

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One comment

  1. qianyj49 · March 6, 2015

    I like your post because it’s interesting and it relates to the concept of media effects. The image of being thin is a result of being exposure to thin-idealized media, and it changes our mind and behavior.

    Like

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